Once you build a bit of a following with your blog, you will start to get questions and comments via email from your readers. Or you may find yourself chatting with a friend or fellow blogger about a topic, again via email. Take a look at your inbox and more importantly your sent folder right now. Chances are you’re doing a good bit of writing on a daily basis and much of it applies to your niche blog.
Isn’t it a shame that many of these emails only go out to one person? Which means only one person potentially reads them?
And what about the emails you send out to your list? Yes, they get seen by many more, but once you’ve sent them, they are gone and a few days later no one will look at them again.
Today we’ll talk about a simple little content recycle strategy that will turn those emails into evergreen content for your blog. The basic idea is simple. Anytime you write an email, be it a reply to one person, or an email you send to your list, ask yourself if this content could be repurposed into a blog post.
Recycling One-on-One Emails
An easy way to recycle one-on-one emails where appropriate is to introduce the topic, share the email conversation, followed by your comment where applicable.
For example, you may share how the conversation started or that you received a question from a reader in response to another post on your site. Then you would share the email they sent you (anonymously unless you’ve gotten permission to share their name) along with your reply.
From there you can elaborate a bit, or give more general advice if it was very specific. This is a quick and easy post since you did most of the writing when you replied to the email.
Recycling Email Messages and A/R Messages to Your List
Next look at the messages you sent out to your list. This could be your weekly newsletter, evergreen helpful tips you send as broadcasts or even the emails that compose your autoresponder. Pick and choose through them and see what would also make a good blog post.
Paste the entire email message into drafts and edit away. Maybe you can expand on an idea or tip, or maybe all you need to do is change a few words so it reads more like a blog post than an email. Use the formatting tips we talked about a few days ago and you’re good to go.
Anytime you don’t feel like writing much, or don’t know what to blog about, dig through your emails. I’m sure you’ll find something you can use.